Advertising and Imperfect Competition (EC-0174)

Spring 2024 · EC 0174 · Tufts University · 3 credits · Undergraduate

How advertising affects consumer demand, firm rivalry, two-sided platforms, consumer welfare and market efficiency. The role of advertising in a market economy under imperfect information and imperfect competition; examining empirical research on the impact of advertising on market performance; analysis of case studies. Prerequisites EC 11, EC 16 and one of EC 13, ES 56, or MATH 166

Course codes: EC-0174, EC 0174, EC0174, EC-174, EC 174, EC174

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