Experience Design (EM-0220B)

Spring 2024 · EM 0220B · Tufts University · 2 credits · Undergraduate

Application of the core principles of experience design to the creation of compelling products, services, brands and environments. The role of brand in experience design; approaches to customer understanding; the development of customer personas and journey maps; envisioning systems; experiential modeling; and designing for products and services. Presentation of team projects. Consideration of the role of experience design in business strategy.

Course codes: EM-0220B, EM 0220B, EM0220B, EM-220B, EM 220B, EM220B

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