Digital Marketing: Strategy and Applications (EM-0241)

Spring 2024 · EM 0241 · Tufts University · 2 credits · Undergraduate

Introduction to the dynamic world of digital marketing. Email marketing; searrch engine optimization (SEO); social media and content marketing; online advertising and metrics; conversions. Development of a strategic approach to digital marketing. Application of digital marketing across different contexts.

Course codes: EM-0241, EM 0241, EM0241, EM-241, EM 241, EM241

Course Discovery