Entrepreneurial Marketing (ENT-0105)

Spring 2024 · ENT 0105 · Tufts University · 3 credits · Undergraduate

This course focuses on institutional and product marketing methods used by start-up to medium-sized companies. After an overview of basic marketing principles, the course will cover the spectrum from day-to-day marketing activities of the entrepreneurial business to positioning and strategy. Students will learn to analyze, formulate, and implement marketing strategies, explore concepts for understanding customer behavior and creating entrepreneurial marketing strategy, and learn the fundamentals of market research, pricing, and reaching and selling to customers.

Course codes: ENT-0105, ENT 0105, ENT0105, ENT-105, ENT 105, ENT105

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