Essentials of Marketing for Personal and Business Success (ENT-0183)

Spring 2024 · ENT 0183 · Tufts University · 2 credits · Undergraduate

Practical examination of marketing from startups to nonprofits, including opportunities to gain hands-on, applicable experience, emphasizing the mindset and skillset to apply marketing principles. Consumer behavior, market research, audience targeting and segmentation, positioning, digital marketing, and the elements of the marketing mix. Importance of personal branding and the application of marketing principles in professional settings.

Course codes: ENT-0183, ENT 0183, ENT0183, ENT-183, ENT 183, ENT183, TGI-0113, TGI 0113, TGI0113, TGI-113, TGI 113, TGI113

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