Social Marketing (PH-0268)

Fall 2025 · PH 0268 · Tufts University · 3 credits · Undergraduate

Students will develop an understanding of social marketing and how this approach can be used to influence behavior and social change. The course provides practice in positioning complex public health issues, identifying and analyzing audiences, creating targeted communication, identifying appropriate communication channels, translating research into creative concepts, and evaluating social marketing interventions. Students will apply these skills in designing a social marketing plan that addresses a public health topic. As part of this course, students will gain an understanding of the benefits of moving beyond promotion to designing marketing-based interventions aimed at facilitating behavior change.

Course codes: PH-0268, PH 0268, PH0268, PH-268, PH 268, PH268

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