Essentials of Marketing (ENT-0013)

Spring 2026 · ENT 0013 · Tufts University · 3 credits · Undergraduate

Practical exploration of business-to-business and business-to-consumer marketing. Consumer behavior, market research, branding, audience targeting, developing value propositions, positioning, advertising, and media. Real-world cases and hands-on activities. Examination of global brands and application of marketing concepts and strategy to personal brands and companies.

Course codes: ENT-0013, ENT 0013, ENT0013, ENT-13, ENT 13, ENT13, TML-0013, TML 0013, TML0013, TML-13, TML 13, TML13

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