Branding: Theory and Practice (FMS-0160)

Spring 2026 · FMS 0160 · Tufts University · 3 credits · Undergraduate

Exploration of brands and media. Focus on how 21st-century culture has changed under the influence of pervasive advertising, public relations, images, and narratives that have replaced old belief systems with new, often elusive, definitions of truth, meaning, and reality. Case studies of major brands and non-profits. Authors to be studied may include Jean Baudrillard, Roland Barthes, John Berger, Marshall McLuhan, Douglas van Praet, and Susan Sontag.

Course codes: FMS-0160, FMS 0160, FMS0160, FMS-160, FMS 160, FMS160

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