Marketing: Branding and Digital Communications (EM-0242)

Fall 2026 · EM 0242 · Tufts University · 3 credits · Undergraduate

Institutional and product marketing methods used by businesses launching new ventures. Overview of basic marketing principles, from day-to-day marketing activities to positioning and strategy. Analysis, formulation, and implementation of marketing strategies; concepts for understanding customer behavior and creating marketing strategy; fundamentals of market research, pricing, and reaching and selling to customers. Generating and delivering written and oral communications with clarity and precision, for different stakeholders and audiences. Course enrollment limited to Master of Science in Innovation and Management (MSIM) students.

Course codes: EM-0242, EM 0242, EM0242, EM-242, EM 242, EM242

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