Advanced Branding and Marketing (FMS-0160)

Spring 2027 · FMS 0160 · Tufts University · 3 credits · Undergraduate

Advanced seminar in branding and marketing strategy. Examination of brands as dynamic systems shaped by strategy, culture, and consumer behavior. In-depth analysis of established and emerging brands with emphasis on positioning, consumer insight, innovation, messaging, and visual identity. Culminating project involving independent research and collaborative development of a new brand concept integrating strategic and marketing decisions. Prerequisite: FMS 32 or instructor consent.

Course codes: FMS-0160, FMS 0160, FMS0160, FMS-160, FMS 160, FMS160

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